Bella’s Bakery - UI/UX Design

5 min read

A Bakery Built on Tradition But Missing a Digital Foundation

Bella’s Bakery had served its community for over 20 years without an online presence. With no website or central hub, customers couldn’t explore the bakery’s offerings or learn about its story in a meaningful way.

Designing an Intuitive, User-Centered Information Architecture for a Scalable Bakery Experience

The goal was to build a foundation rooted in clarity and cultural authenticity. I mapped user journeys, created an information architecture that organizes dozens of pastries into digestible categories, and prioritized visuals to reflect the bakery’s warmth. This structure prepares the site for future features like online ordering, product filtering, and a loyalty program.

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Key Insights That Shaped the Experience

During discovery, it became clear that Bella’s Bakery needed more than just a visually appealing website—they needed structure. With dozens of pastries, seasonal items, and cultural recipes, customers were struggling to understand what the bakery offered and why each item was meaningful. There was no central place where the brand’s story, product variety, or heritage could come together in a cohesive way.


UX research also revealed opportunities to introduce clearer content hierarchy, consistent branding, and stronger storytelling. These insights helped guide decisions around navigation, product categorization, and visual direction, building a foundation that supports both present-day browsing and the bakery’s long-term shift toward e-commerce.

Translating Research Into Wireframes and Structure

Using the insights gathered, I created high-fidelity wireframes that clarified how customers would move through the site. Each layout emphasized simplicity, familiarity, and warmth—mirroring the in-store experience. Content blocks were arranged to highlight product variety, tradition, and freshness, while keeping the interface clean and intuitive for all users.

Evolving the Visual Direction With Cultural Warmth

Once the structure was set, I began shaping the visual identity. The design draws from traditional Mexican textures, warm color palettes, and soft shadows to create an inviting feel. Each UI component was crafted to let the pastries shine while maintaining consistency across pages and device sizes.

A Digital Presence Ready to Grow With the Bakery

The redesigned experience gives Bella’s Bakery a modern, trustworthy digital presence rooted in clarity and cultural authenticity. With organized product categories, warm visuals, and intuitive navigation, the bakery now has a flexible structure that supports today’s needs and prepares the brand for e-commerce in the future.